Aniruth Sivakumar is a multidisciplinary designer with a rich South Asian heritage, whose work spans across graphics, prints, merchandise, digital content, and websites for some of the most influential figures in hip hop.

Best known for his work with A$AP Mob and his creative work with AWGE, Aniruth merges culture, music, and fashion into dynamic visual experiences that resonate with global audiences. As a key figure at Nietzche Labs, founded and led by mentor Wally Sajimi, his approach to human-centered design emphasizes creativity and innovation, whether he's crafting merchandise for top artists or designing immersive digital content.

With a diverse portfolio that fuses streetwear culture, music, and contemporary art, Aniruth has built a reputation for pushing creative boundaries. His collaborations with iconic brands, artists, and labels highlight his ability to seamlessly blend aesthetic vision with function, resulting in projects that not only capture the essence of modern hip hop culture but also stand at the intersection of fashion and digital art.

Aniruth’s work reflects his passion for amplifying voices through design, always staying true to the pulse of the culture.