UX DESIGN BRAND DESIGN
HWASAN tasked me with creating a brand guide and custom webshop for them.
Thematically Tied to Nature
Hwasan’s brand ethos is heavily intertwined with nature. The term Hwasan translates to Volcano, for instance. Their product lines feature weatherproof, yet minimalistic pieces. Which pointed the brand direction to focus on visuals such as the forests and hillsides of Korea.
Hwasan’s brand ethos is heavily intertwined with nature. The term Hwasan translates to Volcano, for instance. Their product lines feature weatherproof, yet minimalistic pieces. Which pointed the brand direction to focus on visuals such as the forests and hillsides of Korea.