UX DESIGN GRAPHIC DESIGN PROJECT MANAGEMENT
Assisted Roc Nation with digital assets across TikTok, Instagram, and X.
Designed and launched official tour website and posters. Built interactive 3D experiences for fans. All for a #1 album on billboard’s top 200 albums for A$AP Rocky
Tour Posters & Visuals
Created 10+ tour poster options for Don’t Be Dumb On Tour. Collaborated with 3D designers, tour managers, and other designers to generate tour poster designers, including visual language of the album and original works by Tim Burton. Additionally, created visual desing assets included in official tour trailer.
Created 10+ tour poster options for Don’t Be Dumb On Tour. Collaborated with 3D designers, tour managers, and other designers to generate tour poster designers, including visual language of the album and original works by Tim Burton. Additionally, created visual desing assets included in official tour trailer.
Tour Websites
Designed and managed development of tour website for both mobile and desktop layouts. Mobile first design was used as most conversions occur on mobile.
Designed and managed development of tour website for both mobile and desktop layouts. Mobile first design was used as most conversions occur on mobile.
DBD TV Digital Experience
Our team created a custom digital experience to view the official 3D visualizers for all tracks on Side 1 of ‘Don’t Be Dumb’. I designed the UI to pay homage to Playstation video games from the early 2000s. All 3D models are interactive and feature song specific dances. This digital experience is a culmination of 3D, augmented reality, full stack engineering, and design.
Digital Marketing Assets
Additionally, I had the pleasure of designing digital marketing assets for Roc Nation, Tik Tok, and Cash App for A$AP Rocky’s collaborations to assist in promoting the album. These assets were shared cross-channel including through email, Discord, TikTok, Instagram, and more.