UX DESIGN PROJECT MANAGEMENT

Christian Velasquez and Andreas Aresti approached me with a task of designing a bespoke web experience that stands out.






























A Nod to Brutalist Design

After reviewing Demmo’s lookbook image and product line, I realized that a brutalist direction for the website would fit immensley well for the brand. I was able to showcase different user flows to the Demmo team but one stood out to them.























Minimal UI

I really wanted the UI of the website to be minimal so as to highlight the incredible product shots. I devised a simple 4 column layout to do so, minimzing margins and padding for a flush, industrial feeling design. All information was hidden behind pop up drawers for added cleanliness.