UX DESIGN GRAPHIC DESIGN PROJECT MANAGEMENT  

I was asked to create a custom web experience for AWGE’s recent Paris Fashion Week collection. In order to do this I assisted with the show’s livestream alongside Roc Nation and Cash App, created an online webstore, and designed several graphical elements used on socials and other platforms. 























Vintage Editorial Spread

I created the above visual in both desktop and mobile format as an intro screen to the shop experience to show shoppers a glimpse of the collection in full before they shop.
























Livestream Experience

Our team managed a livestream production in which the entire fashion show was streamed digitally. I designed the stream overlay as well as several motion designed logos to keep the overly interesting.






























Custom Webshop 

Additionally, I created a custom shopping experience for the collection, enabling product discovery and optimizing conversion in the process. To date, the multiple items from the collection have sold out.