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Aniruth Sivakumar is a multidisciplinary designer with South Asian roots, known for his bold work across graphics, prints, merchandise, digital content, and websites for hip hop’s most influential names.

Best recognized for his collaborations with A$AP Mob and AWGE, Aniruth fuses culture, music, and fashion into striking visual experiences.

As a key creative at Nietzche Labs, founded by his mentor Wally Sajimi, and Digital Daydreams, co-founded by him, Aniruth brings a human-centered approach to design — blending creativity and innovation, whether crafting artist merchandise or designing immersive digital content.

With a portfolio rooted in fashion, music, and contemporary art, Aniruth pushes creative boundaries while staying true to the culture.



Expert service in web user experience, graphics and project management — always with a smile. 


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